Shenzhen received 8.94 million tourist trips during the Spring Festival holiday, an 8.3% year-on-year increase. The city's tourism sector generated 9.88 billion yuan (US$1.35 billion) in revenue, a 12.5% year-on-year increase, according to data from the city’s tourism authority.
Foreign visitors dressed in traditional Hanfu excitedly pose for photos at the Splendid China•China Folk Culture Villages during the Spring Festival holiday. Photos from Shenzhen Special Zone Daily
Ctrip, one of China’s leading travel portals, reported that Shenzhen ranked first as China's top destination for international tourists and fourth among domestic tourist hotspots during the holiday.
During the holiday, the city recorded 1.18 million international tourist trips, an 18% increase from the previous year. The top 10 countries of origin for international travelers were South Korea, the U.S., Malaysia, Singapore, Japan, the U.K., Thailand, Russia, Australia, and France.
A vibrant grass dragon dance captivates locals, tourists, and international visitors at Moon Bay in Nan’ao on the second night of the Chinese New Year.
The city's tourism and culture administration collaborated with over 100 businesses to launch nearly 600 activities during the eight-day holiday, covering dining, accommodation, transportation, sightseeing, shopping, and entertainment.
Key tourist attractions across the city recorded 2.85 million visits, marking a 1.8% increase compared to the same period last year, with total operating revenue exceeding 1.5 billion yuan. The night light shows in the Futian CBD attracted over 200,000 spectators during the holiday.
Active and playful flamingos create a joyful New Year atmosphere at Shenzhen Safari Park during the Spring Festival.
Furthermore, Shenzhen promoted overnight tourism by enhancing accommodation quality and consumer experiences to encourage visitors to extend their stays. Data from Ly.com, a leading Chinese online travel platform, ranked Shenzhen as the seventh most popular city for hotel bookings during the holiday in the country.
Shenzhen's star-rated hotels received more than 108,000 guests in the eight days, marking a 14.42% year-on-year increase. Total hotel room revenue surpassed 44 million yuan.